SEO, often know as Search Engine Optimization is the process of optimizing a website to be rank in Search Engine Search Results (SERPs), often also known as organic search. The higher the website ranked for a given keyword, the more visitors the website will get.

There are 2 main categories of SEO namely OnPage SEO and Offpage SEO. Onpage SEO deals with how the website is being designed, while Offpage SEO deals with factors that are outside the website design.

The higher your ranking in Google SERP, the most likely your website attracts traffic in a natural and organic way. As a result, turning these traffic to potential clients or customers which basically means, more profit for you.

However, as technology advances, so as Google frequently adapting to the modern day changes when talking about how its algorithm works. Thus, your website must be align to these changes ensuring you remain at the top spot in ranking at SERPs.

That is why SEO tools are being introduces online to help business owners study and analyze the current standing of their website and to develop an effective marketing technique to beat its competitors.

Tips to Effectively Assess an SEO Tool

Plenty of SEO tool reviews are scattered online highlighting its pros and cons. But what is a good SEO tool really like and how to determine the most reliable one for the success of your business?

1. Understanding your business

With countless of SEO tools for marketing available online, it is very essential to determine what works best for the kind of business you own. Thus, understanding what suites your business best should be of top priority.

2. Keyword Research

It is very essential that an SEO tool has a keyword research functionality to guide you on the list of relevant and effective terms or keywords to use to better describe your business.

See how people search their topic of interests in Google? These are also known as keywords and most of the time, general terms or keywords have higher competition compared to specific ones.

Although not all SEO tools are equipped with keyword research compatibility, it is vital to pick one that supports this feature to give you a hint on what terms to use in order to market your business business. There are so many keywords that any online user or potential customers use to Google with few businesses who are competing against it.

If you found a good SEO tool without any keyword research functionality, using Google Keyword Planner can be really helpful – aside from it is free – it is a greatly align to how Google analyze its data when it comes how frequent terms are used and displayed in search results over a period of time.

3. Data Analysis

A good SEO tool has a data analysis feature to better understand how your business website is doing. This includes the number of traffic visiting each of your pages, sales revenue, leads generated, traffic demographics, site errors and many others.

Data analysis will definitely gives you a visual representation on how your numbers are going. This will help you on what areas of your business needs improvement and what other aspects you must keep.

4. Social Media Integration

It is no wonder how social media plays a huge role in choosing a good SEO tool especially at this current generation where most users of any ages, spend most of their time in social media no matter where they are and no matter what time of the day will it be.

Therefore, reading a SEO tools review with a successful experience of integrating social media at such marketing platform could be of great advantage.

5. Mobile Compatibility

Nowadays, when people are trying to connect online, not all are really using their desktops or laptops. Generally speaking, people are using mobile devices when it comes to connecting their live digitally.

Assessing how your business website perform through a mobile device when you’re out for a walk, sitting on a train or going on a vacation makes it easier for your to see the numbers and KPIs to address to.

6. Attractive Pricing

Of course, choosing a good SEO tool also comes with a cost as not all tools are free of charge. Some costs an extra dime to unlock its premium features.

Better read a google SEO tools review to really compare marketing platforms of the same rate but of different functionality or getting a cheaper SEO tool with the same feature as the premium ones.

7. Website Crawling

This feature is one of the most important feature any SEO tool should have as website crawling deeply assess a website’s URL to ensure there are no broken links detected, site errors, proper link tagging for images, blogs and media as well as scanning the overall health of your website.

Monitoring how your business site performs can really avoid further damage when it comes to ranking competition. Google loves a healthy and SEO-friendly website and you can’t afford to be left behind by your competitors just for technical and off-page setbacks.

8. Responsiveness

Of course, who would want to use an SEO tool if it takes time to respond just by merely opening the platform? How much more when toggling between tabs, generating site reports and then boom, it crashes! All those monthly subscription for nothing.

With these tips in mind, this will better help you decide on which marketing platform fits well with your business. And by reading an SEO tools review, this will further open your mind on what to expect and what to avoid before clicking that buy button.

The following are some SEO tools on the market that Internet Marketer uses.