SendinBlue Dashboard
SendinBlue Dashboard

SendinBlue is a relational marketing SaaS solution provider that allows companies to communicate with their clients through SMS or email using cloud based marketing automation that can scale together as business grows.

SendinBlue is designed with Small and Medium Sized Business (SMEs) in mind with numerous features and support with value for money price tag meant for SMEs. Whether mailing or sms prospects, SendinBlue can perform efficiently on multiple languages that include English, Spanish, Portuguese, German, Italian and French..

The features and pricing definitely make this tools a plus for marketers who wants to setup this business without depending on too much complex integrations.

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SendinBlue Pricing

SendinBlue Pricing

SendinBlue come with limited feature free plan and also paid plan that start from mere USD $7 per month with sending email capability of up to 40,000 emails in a month. All its plan come with unlimited contacts. While more email provider has tiered pricing based on subscribers, SendinBlue tiered based pricing is based on total number of emails sent each month.

Tier Based email package include Lite (up to 40,000 email), Essential (up to 60,000 emails), Premium (up to 120,000 email) and Enterprise plan for companies sending more than 120,000 emails.

SendinBlue free plan sign up does not require a credit card and has no expire date, though it comes with a restricted features. To sign up, one need to enter its company, email and password and thereafter to wait for email confirmation to get started. The welcome email include link to articles and guides to get new user started.

Key Features of SendinBlue

  • Contact Management
    • Import Contacts
    • Custom Fields
    • Segment Contacts
    • Search Contacts
  • Sending Emails
    • Text Messaging / SMS
    • Spam Check and Inbox Testing
  • Campaign Creation
    • HTML Editor
    • Social Sharing
    • Responsive Email Design
  • Campaign Tracking
    • Open & Click Through Reports
  • Transactions Email
    • Real Time Metrics
    • Transactional Email Templates
  • E-Commerce
    • Trigger Marketing
    • Import Sales orders
    • Marketing Automation
  • Integration with 3rd Party
    • APIs
    • Custom Subscription Forms
  • Support


SendinBlue is a pretty nice tool to use. Other than emailing, it also has SMS feature although it come with extra cost for this feature. Other than ability to send transactional emails, it is also able to send transactional SMS messages. Still, the cost is very manageable as compared to other provider and also responsive customer service to assist user who has issues with their setup.

SendinBlue has a nice and user friendly interface and has ready made responsive email templates available for use. It also has ready plugins for popular e-commerce platforms like WooCommerce, Magento and Prestashop, though some feedback its integrations is limited.

The free trial without without time limit and without the need of credit card definitely is a plus for newbies who want to test out the features and platform. Its a great platform for individuals and Small Business Enterprises (SMEs) to run their campaigns.

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